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19
December
Comments

Almost all entrepreneurs want their small business grow into a big competitive business, right? If you are one of them, you have to learn what big business growth strategies can effectively work for you.

In this article, you can find helpful growth strategies that every small business should also consider. However, not every growth strategy you can find here will be appropriate for your own situation, but there are also some strategies that might offer a great opportunity for your small business.

Appropriate Market Segmentation

Market segmentation simply means choosing a subset of the whole marketplace where you can organize the sales efforts around. You have to identify who are those people you want to sell your products or services with. Know your own target market so that you will know who are those people affected by any marketing tool you might use. Many big businesses are great at identifying their target market and make them know the products and services they offer. As a small business owner, you should start identifying your own set of target market and do whatever you can to make the people know what your business is all about. For example, Red Bull targets its energy drinks to those young and adventurous crowd. That is how they segment their market. That is also the reason why they own a Formula One racing team, as well as an antique chairs company in the UK.

Another example for this situation is how the Pepsi Company proved that their brand can make it despite the heavyweight Coca-cola Company. Like Pepsi, many small business owners (such as the Hospital CEO at your local hospital) might also be happy with building their own name despite of heavy weight competitors and increasing debt due to business loans. Pepsi was almost losing its battle against Coca-cola as the heavy weight company for cola. However, instead of planning out how Pepsi cola should beat Coke, Pepsi has focused more on a fun-loving and young demographic. That resulted with many Pepsi commercials that show younger celebrities, music stars or even young status symbols. That means, Pepsi has already stopped targeting the crowd aging 30 and up and finally segmented its market. That made the Coke still on the top. But thanks to market segmentation as it helped Pepsi built a successful brand too.…

Categories: Business
19
September
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Many small businesses hesitate to eliminate a potential market and take a risk by focusing on a particular market where you think your brand will stand out. A local turmeric supplement company undergoes these very same issues as your large corporate company. It may seem very scary, but all you need is to pay attention on the core customer of your business if you really want to have a clear path where your small business should start and grow as a big business. Segmenting your market means making choices with whom you will serve your products and services. This also involves who are those you have to avoid and what segment you have to focus in order to improve your profitability.

Analyze and strategize

You might need to conduct a SWOT (Strength Weaknesses Opportunities and Threats) analysis. You should look at your SWOT from time to time. You also need to consider the perspective of your own clients as well as your competitors. After you’ve done this part, you can then be able to identify what are those areas you have to focus much deeper. The point is that you have to know yourself more when it comes to running a business and make sure that you’re ready to make it a part of your life. This SWOT analysis can give you a great opportunity to analyze, strategize and reflect. It also offers a lot of perspective and even helps you see the big picture for your business. After you have done this part, the specific areas that need much analysis will actually make themselves clear then you will be very ready for the next big steps.

Connect with personal touch

People trust those businesses that always share their unique voice as well as authenticity. Human beings are really engaged with those businesses that don’t only go after selling their products or services. Consider the myriad of building companies Leeds in the UK, or companies like Mcveigh insulations. Brits draw a connection with them due to their personal marketing touch. They rather like those businesses sharing with their own expertise, personal passion, or even their own desire to connect with their customers. As a matter of fact, making use of the power of social media can help you build connectivity with your customers. Unlike big businesses, maybe your small business can’t afford to hire a staff yet who will maintain the flow of your social media marketing. If that is the case, you can use Twitter or Facebook to connect with your customers (and even more, according to this Michael Fiore review!). These sites give user-friendly services and it doesn’t need a professional to operate. You can even use it yourself or assign it to any of your staff member. When the funds are already available, then you might consider hiring an expert or a social media consultant. This can be a person with great expertise and experience in order to energize the online presence of your business.…

Categories: Business
14
November
Comments

Thank you to www.theticketsguide.com for this useful information:

Ticket brokers are individuals or organizations that buy and sell tickets to concerts, plays and special events.  The business of buying and selling tickets, while not new, has been getting a lot of attention lately as it allows individuals to rake in a lot of cash with little start-up money and minimal effort.  Becoming a ticket broker is also relatively easy as most states do not regulate the profession, and selling your tickets through the Internet allows for faster, more efficient transactions with customers.  To become a successful ticket broker you can use the following tips.

Check for state regulation

While most states do not regulate ticket brokers (requiring only a general business license), some do and you might find yourself in a tight spot if you proceed without checking.  To find out if a license is required, go to your state Web Site and if this is your first business venture check out IRS.gov.  If it turns out that you need a special license, then it’s important that you get one immediately.

Register a Business Name

An obvious tip for creating the business name is to use the word “tickets”, that way you can attract customers quickly through different advertising media (i.e. Internet, magazines, newspapers and directories).  Take note that the application requirements and fees for registering your business name may differ across cities and states.

Create an online selling account

Sites that offer ticket exchanges such as eBay, TicketNetwork and StubHub allow you to sell your tickets online, much like a site like this would inspire you to do.  Creating an account is easy and though you may have to pay a small fee for every transaction, it’s worth it for the convenience and fast sales.  Even start your own website, with custom design and decent logo design. A web design firm that we are in close contact with is constantly offering sales and a diligent webmaster would be smart to take advantage of these opportunities. A good tactic is to create multiple seller accounts on different sites, but remember to keep track of each sale because you might sell the same ticket twice.

Buy in bulk and sell at a “good price”

If you buy more tickets you may be able to negotiate for a lower price, just make sure you’re able to sell or you’ll be in the red (yikes!).  Tickets for concerts of popular artists usually sell very quickly, especially for great seats.  Another tip we advise is to sell at a good price, which is usually a price that is cheaper than what most sellers have.  Good references for prices are Ticketmaster and eBay.

Don’t be Greedy

Don’t always aim for 100 percent profit and never attempt to overprice as this will ruin your reputation and lessen your chances at a sale.  For example, as businesses that offer programming services like these guys have already discovered, 50 percent return is good and it’s an attainable target for starters.  Get enough work experience, build your reputation and work your way up and soon you may find yourself selling a ticket that offers 300 percent return.

Post written by Harrison Grant, chief writer at http://nandosvouchers4u.co.uk/nandos-black-card/.

Categories: Business